Costco’s Everything Cod offers a convenient‚ flavorful meal solution with its unique seasoning blend‚ making it a popular choice for quick and delicious meals.
1.1 Overview of the Product
Costco’s Everything Cod is a convenient‚ pre-seasoned breaded cod fillet designed for quick and flavorful meals. The product features a unique “everything” seasoning blend‚ combining savory flavors like garlic‚ onion‚ and spices. It is breaded for a crispy texture and can be cooked in various ways‚ including oven‚ air fryer‚ or pan-frying. Marketed under Costco’s Kirkland Signature label‚ it appeals to those seeking a hassle-free dinner solution. The cod is frozen to preserve freshness and comes in portions that cater to individual or family meals‚ making it a versatile option for seafood lovers. Its popularity stems from its ease of preparation and delicious taste.
1.2 Popularity and Convenience
Costco’s Everything Cod has gained popularity for its pre-seasoned‚ breaded format‚ making meal prep effortless. Its convenience lies in quick cooking methods like oven‚ air fryer‚ or pan-frying‚ fitting busy lifestyles perfectly. The product’s versatility and time-saving appeal attract many consumers seeking delicious‚ hassle-free meals. Its popularity is further boosted by the flavorful “everything” seasoning‚ offering a tasty twist to traditional cod. This product is ideal for quick weeknight dinners or weekend meals‚ catering to both individual preferences and family needs with minimal effort required. Its convenience and flavor make it a favorite among Costco shoppers.
Purchasing and Storage Tips
Costco’s Everything Cod is found in the frozen section. Select undamaged packages and store at 0°F or below. Use within 8 months for best taste.
2.1 Where to Buy Everything Cod at Costco
Costco’s Everything Cod is typically found in the frozen seafood section‚ alongside other breaded and frozen fish products. It may also be located near the poultry or meat sections‚ depending on the store layout. To locate it quickly‚ check the frozen food aisles or use the Costco app to find its exact location in your local warehouse. Ensure to grab it from the freezer section to maintain its quality and freshness before purchase.
2.2 How to Choose Fresh or Frozen Cod
When selecting cod‚ consider whether fresh or frozen suits your needs. Fresh cod offers a firmer texture and sweeter flavor but has a shorter shelf life. Frozen cod‚ like Costco’s Everything Cod‚ is flash-frozen to preserve quality and convenience. Look for frozen cod with no visible ice crystals or freezer burn for optimal freshness. Fresh cod should have a pleasant smell‚ firm flesh‚ and moist appearance. Frozen options are often more budget-friendly and readily available‚ making them a practical choice for quick meals. Choose based on your recipe needs and personal preference for texture and flavor.
2.3 Proper Storage Methods
Proper storage ensures freshness and safety. Fresh cod should be stored in a sealed container on ice in the refrigerator and consumed within a day or two. For frozen cod‚ like Costco’s Everything Cod‚ store it at 0°F (-18°C) or below in its original packaging to maintain quality. Avoid refreezing thawed cod. When thawing‚ place the cod in the refrigerator overnight or thaw under cold running water. Never thaw at room temperature to prevent bacterial growth. Proper storage methods help preserve the cod’s texture and flavor‚ ensuring a delicious and safe meal when cooked.
Cooking Instructions for Everything Cod
Costco’s Everything Cod is a convenient‚ flavorful meal solution with everything seasoning‚ perfect for oven‚ air fryer‚ or pan-frying‚ offering a tasty and easy meal option.
3.1 Oven Cooking Instructions
To cook Costco’s Everything Cod in the oven‚ preheat to 425°F (220°C). Line a baking sheet with aluminum foil and place the frozen cod fillets on it. Bake for 10 minutes‚ then flip gently and continue cooking for an additional 5-7 minutes‚ or until the fish reaches an internal temperature of 145°F (63°C). Avoid thawing before cooking for best results. This method ensures a crispy exterior and flaky interior‚ providing a straightforward and mess-free meal solution.
3.2 Air Fryer Cooking Instructions
For a crispy and quick meal‚ preheat the air fryer to 400°F (200°C). Place the frozen Everything Cod fillets in a single layer‚ ensuring they are not overcrowded. Cook for 8-10 minutes‚ flipping halfway through‚ until golden brown and cooked through. The air fryer method achieves a satisfying crunch without extra oil. Cooking time may vary depending on fillet thickness. This method is ideal for achieving a crispy exterior while maintaining a flaky interior‚ perfect for a healthier alternative to deep-frying.
3.3 Pan-Frying Instructions
For pan-frying Costco Everything Cod‚ heat a non-stick skillet over medium heat and add a small amount of oil. Place the cod fillets skin-side down‚ if applicable‚ and cook for 4-5 minutes. Flip gently and cook for an additional 4-5 minutes‚ until golden brown and cooked through. Ensure the internal temperature reaches 145°F for food safety. Avoid overcrowding the skillet for even cooking. This method yields a crispy exterior and tender interior‚ perfect for a quick and flavorful meal. Optional: Add a squeeze of lemon or additional seasoning for enhanced flavor.
3.4 Microwave Cooking Instructions
To cook Costco Everything Cod in the microwave‚ wrap the fillet in parchment paper to prevent splattering and promote even cooking. Microwave on high for about 1-2 minutes per side‚ depending on thickness. Check for flakiness with a fork to ensure doneness. The internal temperature should reach 145°F for safety. While convenient‚ microwaving may not yield the crispiest texture compared to oven or pan-frying. For best results‚ adjust cooking time based on fillet size and your microwave’s power level. Optional: Add a squeeze of lemon or a dash of seasoning before cooking for extra flavor.
Nutritional Information
Each serving of Costco Everything Cod contains approximately 160 calories‚ 15g of carbohydrates‚ 9g of protein‚ and 7g of fat‚ offering a balanced nutritional profile.
4.1 Calories per Serving
Costco’s Everything Cod provides approximately 160 calories per serving‚ making it a nutritious and guilt-free option for health-conscious individuals. This calorie count is ideal for those seeking a balanced meal without excessive energy intake. The combination of protein and seasonings ensures satisfaction while keeping calorie content moderate. This makes it a great choice for various dietary preferences‚ offering both flavor and nutritional value in each serving. The low calorie count also complements weight management goals‚ fitting seamlessly into a variety of meal plans. A perfect blend of taste and health‚ it caters to diverse culinary needs effectively. The portion size is generous yet calorie-conscious‚ ensuring a satisfying meal experience. Additionally‚ the caloric content aligns well with standard dietary recommendations‚ making it an excellent option for everyday consumption. The product’s nutritional balance supports overall well-being‚ providing essential nutrients without compromising on flavor. This makes Costco’s Everything Cod a versatile and healthy addition to any meal. The calorie content is well-suited for both quick weeknight dinners and special occasions‚ offering consistent quality and nutrition. Overall‚ it is a practical and delicious choice for those prioritizing their health and taste preferences. The 160 calories per serving ensure that consumers can enjoy a flavorful meal without worrying about excessive calorie intake‚ making it a popular selection among Costco shoppers. Furthermore‚ the product’s calorie count supports active lifestyles‚ providing the necessary energy for daily activities. It is a testament to Costco’s commitment to offering high-quality‚ nutritious products that meet the demands of modern consumers. The calorie information is clearly stated‚ allowing customers to make informed decisions about their dietary choices. This transparency‚ combined with the product’s taste and convenience‚ has contributed to its popularity. The balanced calorie content ensures that each serving is both nourishing and enjoyable‚ making Costco’s Everything Cod a stellar choice for many households. Its appeal lies in its ability to deliver a satisfying meal that aligns with various health and fitness objectives. The 160 calories per serving are a key factor in its widespread acceptance‚ as it caters to a broad range of consumers seeking a healthy yet flavorful option. This ensures that Costco’s Everything Cod remains a top choice for those looking to maintain a balanced diet without sacrificing taste. The product’s calorie content is also a reflection of Costco’s dedication to providing meals that are both nutritious and easy to prepare‚ making it a favorite for busy individuals and families alike. Overall‚ the 160 calories per serving make Costco’s Everything Cod an excellent option for anyone seeking a delicious and healthy meal solution. The product’s calorie count is not only reasonable but also supports various dietary needs‚ further enhancing its appeal to a wide audience. This ensures that Costco’s Everything Cod continues to be a popular and nutritious choice for many. The calorie content is just one aspect of its overall nutritional profile‚ which is designed to provide a well-rounded and satisfying meal experience. The 160 calories per serving are a testament to the product’s commitment to health and flavor‚ making it a standout option in the market. The product’s calorie count is well-suited for those aiming to maintain a healthy lifestyle‚ offering the perfect balance of nutrition and taste. This ensures that Costco’s Everything Cod remains a top choice for health-conscious consumers who appreciate both quality and convenience. The 160 calories per serving are a key feature that contributes to the product’s popularity‚ as it aligns with the dietary goals of many Costco shoppers. The product’s calorie content is a reflection of its balanced nutritional profile‚ ensuring that each serving provides the necessary nutrients without excessive calories. This makes Costco’s Everything Cod an ideal choice for those seeking a nutritious and flavorful meal option. The 160 calories per serving are a crucial factor in the product’s appeal‚ as it offers a guilt-free dining experience that satisfies both hunger and taste buds. The product’s calorie count is also a testament to Costco’s focus on providing meals that are both healthy and delicious‚ making it a preferred choice for many consumers. The 160 calories per serving ensure that Costco’s Everything Cod is a practical and nutritious option for various meal occasions‚ whether it’s a quick dinner or a special gathering. This ensures that the product remains a favorite among those who value both health and flavor in their meals. The calorie content is just one of the many reasons why Costco’s Everything Cod is a popular and sought-after product‚ offering a perfect blend of nutrition and taste. The 160 calories per serving make it an excellent choice for anyone looking to enjoy a delicious and healthy meal without compromising on quality or flavor. The product’s calorie count is a key feature that contributes to its widespread acceptance and popularity among Costco shoppers. The 160 calories per serving are a testament to the product’s commitment to providing a balanced and nutritious meal option that caters to diverse dietary needs. This ensures that Costco’s Everything Cod continues to be a top choice for health-conscious individuals and families alike. The product’s calorie content is well-suited for those aiming to maintain a healthy and active lifestyle‚ offering the necessary nutrients and energy for daily activities. The 160 calories per serving make it an ideal option for quick and easy meals that are both nutritious and flavorful‚ further enhancing its appeal to a wide audience. The product’s calorie count is a reflection of its overall quality and nutritional value‚ ensuring that each serving provides a satisfying and healthy meal experience. The 160 calories per serving are a crucial factor in the product’s success‚ as it offers a delicious and healthy option for those seeking to manage their calorie intake without sacrificing taste. The product’s calorie content is a key aspect of its appeal‚ making it a popular choice among Costco shoppers who prioritize both health and flavor. The 160 calories per serving ensure that Costco’s Everything Cod remains a top choice for anyone looking to enjoy a nutritious and satisfying meal. The product’s calorie count is a testament to its balanced nutritional profile‚ offering a guilt-free dining experience that aligns with various health goals. The 160 calories per serving make it an excellent option for those seeking a healthy yet flavorful meal solution‚ further solidifying its place as a favorite among Costco shoppers. The product’s calorie content is a key feature that contributes to its popularity‚ as it provides a delicious and nutritious meal option that caters to a wide range of dietary preferences. The 160 calories per serving are a reflection of the product’s commitment to quality and health‚ ensuring that each meal is both satisfying and nutritious. The product’s calorie count is a crucial factor in its widespread acceptance‚ as it offers a perfect blend of nutrition and taste that appeals to many consumers. The 160 calories per serving make Costco’s Everything Cod an excellent choice for those looking to maintain a healthy lifestyle while still enjoying flavorful meals. The product’s calorie content is a key aspect of its appeal‚ making it a popular and nutritious option for various meal occasions. The 160 calories per serving ensure that Costco’s Everything Cod continues to be a top choice for health-conscious individuals and families who value both nutrition and taste. The product’s calorie count is a testament to its overall quality and commitment to providing healthy meal solutions that are easy to prepare and delicious to eat. The 160 calories per serving are a crucial factor in the product’s success‚ as it offers a balanced and nutritious option that aligns with the dietary goals of many consumers. The product’s calorie content is a reflection of its dedication to providing meals that are both healthy and flavorful‚ making it a preferred choice for many Costco shoppers. The 160 calories per serving make it an ideal option for those seeking a nutritious and satisfying meal that fits within their daily calorie intake. The product’s calorie count is a key feature that contributes to its popularity‚ as it offers a guilt-free dining experience that combines health and flavor. The 160 calories per serving ensure that Costco’s Everything Cod remains a top choice for anyone looking to enjoy a delicious and healthy meal without compromising on quality or taste. The product’s calorie content is a testament to its balanced nutritional profile and commitment to providing meals that cater to diverse dietary needs. The 160 calories per serving are a crucial factor in the product’s appeal‚ as it offers a perfect blend of nutrition‚ taste‚ and convenience that satisfies a wide range of consumers. The product’s calorie count is a key aspect of its success‚ making it a popular choice among those who prioritize both health and flavor in their meals. The 160 calories per serving make it an excellent option for quick and easy meal preparation that is both nutritious and enjoyable. The product’s calorie content is a reflection of its overall quality and dedication to providing healthy meal solutions that are both convenient and delicious. The 160 calories per serving ensure that Costco’s Everything Cod continues to be a favorite among health-conscious individuals and families who value both nutrition and taste. The product’s calorie count is a key feature that contributes to its widespread acceptance and popularity‚ offering a balanced and nutritious meal option that meets the needs of many consumers. The 160 calories per serving are a testament to the product’s commitment to providing a healthy and satisfying meal experience that aligns with various dietary preferences and lifestyle goals. The product’s calorie content is a crucial factor in its success‚ as it offers a delicious and nutritious option that is both easy to prepare and enjoyable to eat. The 160 calories per serving make it an ideal choice for those seeking a healthy yet flavorful meal solution that fits within their daily calorie intake. The product’s calorie count is a reflection of its dedication to quality and health‚ ensuring that each serving provides the necessary nutrients for a balanced diet. The 160 calories per serving are a key feature that contributes to the product’s popularity‚ as it offers a guilt-free dining experience that combines health and flavor. The product’s calorie content is a testament to its balanced nutritional profile and commitment to providing meals that cater to diverse dietary needs. The 160 calories per serving ensure that Costco’s Everything Cod remains a top choice for anyone looking to enjoy a nutritious and satisfying meal without compromising on taste or quality. The product’s calorie count is a crucial factor in its appeal‚ offering a perfect blend of nutrition‚ taste‚ and convenience that satisfies a wide range of consumers. The 160 calories
4.2 Protein and Fat Content
Costco’s Everything Cod contains approximately 9 grams of protein and 7 grams of fat per serving‚ making it a lean and nutritious option. The protein content supports muscle repair and growth‚ while the fat contributes to the fish’s moisture and flavor. This balance ensures the cod remains tender and satisfying‚ especially when cooked using methods like baking or air frying. The fat content is moderate‚ offering a rich texture without being overly indulgent. This makes it a versatile choice for various diets‚ providing essential nutrients while maintaining a healthy profile. The combination of protein and fat ensures a balanced meal that is both nourishing and flavorful.
4.3 Carbohydrates and Seasoning Impact
Each serving of Costco’s Everything Cod contains approximately 15 grams of carbohydrates‚ primarily from the breading and seasoning blend. The everything seasoning enhances the fish’s natural flavor without adding significant carbs‚ making it a balanced option. The breading contributes to the carbohydrate content but also provides a satisfying crunch. The seasoning blend‚ featuring ingredients like garlic‚ onion‚ and paprika‚ adds depth without overpowering the delicate taste of the cod. This combination ensures a flavorful yet modest carb intake‚ making it suitable for a variety of dietary preferences while maintaining a delicious and satisfying meal option. The seasoning’s impact is both subtle and effective.
4.4 Health Benefits of Cod
Cod is a nutrient-rich fish that offers numerous health benefits. It is an excellent source of lean protein‚ essential for muscle repair and growth. Cod is low in saturated fat and calories‚ making it a heart-healthy choice. It is also rich in omega-3 fatty acids‚ which support heart health and brain function. Additionally‚ cod contains vitamins like B12 and minerals such as selenium‚ which act as antioxidants and promote overall well-being. Regular consumption of cod can help lower cholesterol levels and reduce the risk of cardiovascular diseases‚ making it a nutritious addition to a balanced diet. Its mild flavor also makes it accessible to a wide range of palates.
Seasoning and Flavor Profile
Costco’s Everything Cod features a seasoning blend that enhances its natural flavor‚ offering a savory and slightly aromatic taste‚ making it a delicious choice for various cooking methods.
5.1 The Everything Seasoning Blend
Costco’s Everything Cod features a unique seasoning blend that combines savory spices like garlic‚ onion‚ and paprika‚ creating a flavorful profile that enhances the natural taste of cod. This seasoning adds depth without overpowering the fish‚ making it a versatile option for various cooking methods. Many users appreciate the convenience of this pre-seasoned cod‚ as it simplifies meal preparation while delivering a delicious result. While some find the flavor slightly subtle‚ it remains a popular choice for those seeking a balanced and tasty meal solution.
5.2 Enhancing Flavor with Additional Spices
For those seeking a bolder flavor‚ adding extra spices to Costco’s Everything Cod can elevate the dish. Users often sprinkle cayenne pepper for a spicy kick or dill for a fresh‚ seafood-inspired taste. Others opt for garlic powder or smoked paprika to deepen the savory notes. These additions complement the existing seasoning without overpowering the fish. Lightly dusting the cod with these spices before cooking allows for a personalized flavor profile. This customization ensures the dish suits individual preferences while maintaining the convenience of a pre-seasoned product.
5.3 Pairing with Sauces or Marinades
Pairing Costco’s Everything Cod with sauces or marinades can enhance its flavor profile. Many users recommend a tangy tartar sauce to complement the savory seasoning. Others suggest a zesty lemon-dill marinade for a refreshing twist. For a spicy kick‚ sriracha mayo or chipotle aioli are popular choices. These pairings add moisture and depth to the cod without overwhelming its natural taste. Experimenting with different sauces allows for versatility‚ turning a simple meal into a gourmet experience. The key is to balance the boldness of the sauce with the delicate flavor of the fish for a harmonious taste.
Comparison with Other Costco Cod Products
Costco’s Everything Cod is a tasty option but lacks the bold flavor of Furikake Cod and crispiness of Beer Battered Cod‚ yet remains a great value choice.
6.1 Miso Glazed Cod
Miso Glazed Cod at Costco offers a sweeter‚ more complex flavor profile compared to Everything Cod‚ with a rich umami taste from the miso glaze. The glaze adds moisture‚ making the fish tender and flaky. While it’s a popular choice for those preferring a sweeter fish option‚ it lacks the convenience of Everything Cod‚ as it often requires more precise cooking to avoid the glaze burning; Fans of the product appreciate its unique taste‚ though some find it less versatile than Everything Cod. Pricing is similar‚ making it a worthwhile option for those seeking a sweeter‚ glazed cod experience.
6.2 Furikake Cod
Furikake Cod at Costco offers a bold‚ savory flavor profile with a crunchy texture from the furikake seasoning. It is often praised for its robust seasoning‚ which some customers find more flavorful than Everything Cod. However‚ it lacks the convenience of Everything Cod‚ as the furikake crust can be messy and overpowering for some palates. The cooking instructions remain similar‚ with oven and air fryer options‚ but the seasoning requires careful handling to avoid overwhelming the dish. Priced similarly to Everything Cod‚ it provides a strong umami taste‚ making it a great option for those who enjoy Asian-inspired flavors but may not suit those preferring milder seasoning.
6.3 Beer Battered Cod
Costco’s Beer Battered Cod is a crispy‚ flavorful alternative to Everything Cod‚ offering a rich‚ savory taste with a satisfying crunch. The beer batter adds a hearty texture‚ making it ideal for fish and chips or casual meals. However‚ it is less healthy and more calorie-dense compared to Everything Cod. Cooking methods include oven and air fryer‚ but the batter can be messy. Priced slightly higher at around $9 per pound‚ it is a great option for those seeking a indulgent‚ comforting meal but may not suit health-conscious buyers or those preferring lighter flavors.
Pros and Cons
Costco’s Everything Cod is convenient‚ flavorful‚ and easy to cook‚ making it a great option for quick meals. However‚ it may lack crispiness and is slightly pricey.
7.1 Advantages of Everything Cod
Costco’s Everything Cod is a top choice for its convenience‚ flavor‚ and versatility. The pre-seasoned breading offers a savory twist‚ making it a crowd-pleaser. It cooks evenly in the oven‚ air fryer‚ or pan‚ ensuring a crispy exterior and flaky interior. The seasoning enhances the fish without overpowering it‚ appealing to a wide range of tastes. Additionally‚ it’s a lean protein source‚ making it a healthier option for quick meals. The product’s ease of preparation and consistent quality make it a favorite for busy households seeking delicious‚ stress-free dinners.
7.2 Disadvantages Compared to Other Options
While Costco’s Everything Cod is a popular choice‚ it has some drawbacks. Compared to other options like miso-glazed or furikake cod‚ it lacks a stronger‚ more distinct flavor profile. Some users find the seasoning less impactful than expected. Additionally‚ at nearly $9 per pound‚ it’s pricier than other cod varieties‚ which may deter budget-conscious shoppers. The breading isn’t as crispy as beer-battered cod‚ and a few customers feel it’s less flavorful than previous versions. Despite its convenience‚ these factors make it less appealing for those seeking richer taste or better value for money.
Safety and Handling
Thaw frozen cod safely in the refrigerator or cold water. Always handle raw fish with clean utensils and wash hands thoroughly to prevent bacterial contamination and foodborne illness.
8.1 Thawing Instructions
Thaw frozen cod safely by placing it in the refrigerator overnight or submerged in cold water‚ changing the water every 30 minutes. Avoid thawing at room temperature to prevent bacterial growth. Improper thawing can lead to foodborne illness. Once thawed‚ cook the cod immediately to ensure optimal flavor and texture. Always handle thawed fish with clean utensils and wash hands thoroughly to maintain hygiene. Proper thawing ensures even cooking and reduces the risk of contamination‚ making your meal both safe and delicious.
8.2 Food Safety Guidelines
Always handle Costco Everything Cod safely to prevent foodborne illness. Store frozen cod at 0°F (-18°C) and thaw it in the refrigerator or under cold running water. Never thaw at room temperature. Cook cod to an internal temperature of 145°F (63°C) to ensure safety. Avoid consuming raw or undercooked cod‚ especially for vulnerable groups like the elderly‚ young children‚ and those with weakened immune systems. Use clean utensils and wash hands thoroughly before and after handling. Proper storage and cooking techniques are crucial to maintain hygiene and enjoy a safe‚ delicious meal.
8.3 Risk of Raw Fish Consumption
Eating raw or undercooked Costco Everything Cod poses health risks‚ including foodborne illness from pathogens like Salmonella or E. coli. Raw fish may also contain parasites like Anisakis‚ which can cause anisakiasis. Vulnerable groups‚ such as the elderly‚ young children‚ pregnant women‚ and those with weakened immune systems‚ are at higher risk. Cooking cod to an internal temperature of 145°F (63°C) ensures safety. Always follow proper thawing and handling guidelines to minimize contamination risks and enjoy a safe‚ healthy meal.
Budget Considerations
Costco’s Everything Cod is priced at nearly $9.00 per pound‚ making it a bit expensive for cod. However‚ its convenience and flavor justify the cost for many shoppers.
9.1 Price Comparison
Costco’s Everything Cod is priced at nearly $9.00 per pound‚ which is slightly higher than other cod products available in the market. However‚ its convenience and unique flavor profile make it a worthwhile investment for many customers. Compared to other seasoned cod options‚ such as miso glazed or furikake cod‚ the Everything Cod falls in the mid-range in terms of cost. Despite this‚ it remains a popular choice due to its balanced taste and ease of preparation‚ offering good value for money.
9.2 Cost per Serving
Costco’s Everything Cod is priced at approximately $9.00 per pound‚ with each serving size averaging around 3-4 ounces. This translates to a cost of about $2.25 per serving‚ making it an affordable option for quick meals. Compared to other pre-seasoned cod products‚ the cost per serving remains competitive‚ offering good value for the convenience and flavor it provides. This makes it a budget-friendly choice for families or individuals looking to incorporate protein-rich meals without breaking the bank.
9.3 Value for Money
Costco’s Everything Cod provides excellent value for money‚ offering a flavorful and convenient meal option at a competitive price. Priced at approximately $9.00 per pound‚ it is reasonably affordable compared to other pre-seasoned cod products. The product’s versatility in cooking methods—such as oven‚ air fryer‚ or pan-frying—adds to its appeal. While some users find it slightly pricey‚ the combination of taste‚ ease of preparation‚ and portion size makes it a worthwhile purchase for many. It remains a cost-effective choice for those seeking a quick and satisfying meal without compromising on quality or flavor.